The Battle to Get Traffic to Your Website: A Guide to the Small Business Owner

The Battle to Get Traffic to Your Website: A Guide to the Small Business Owner Review

At last! A guide to web marketing written by a small business owner for small business owners. This jargon-free guide takes the reader step by step through the black art of trying to get websites to the front page of Google. Based on the author's own experience over the last 15 years with various websites for his own business, this guide covers the basics of keyword strategy, optimising page content, linking and using Google to get websites to the first page in Google.
 
You don't have to know anything about designing websites to benefit from this book. If you use external web designers then the information in this book can be used to badger and cajole them into putting many of these ideas into practice. If your web designers are telling you that they are experts in optimising websites to appear on Google, then this book will help you check this from the comfort of your own desk. More importantly, if your competitor's websites are doing better than your own, then this book will help you analyse how they are achieving this and how to use this information to improve your own website.
 
This book is for all those hard working small business owners out there. Use it and make your on-line business prosper. All proceeds from the sale of this book will be donated to the author's Rocket Stove project in Rwanda. To find out more about this exciting charitable project, visit www.ohmbooks.co.uk/RocketStoveLetter.pdf to download a letter from the author.

Industrial Communication Systems (The Industrial Electronics Handbook)

Industrial Communication Systems (The Industrial Electronics Handbook) Review

The successful operation of any production process is dependent upon a well designed and reliable communication system. Modern communication systems that are employed within a factory use a variety of means for sending and receiving information. With time, these systems have become more and more complicated. This volume in The Industrial Electronics Handbook, Second Edition spans the full gamut of topics which are needed for engineers working with industrial communication systems. A detailed description of the numerous topics covered in this volume is outlined in the Preambles that are provided for the various sections, and readers are directed there for the detailed topics contained within. The four other volumes in the Handbook are available individually: Fundamentals of Industrial Electronics, Intelligent Systems, Power Electronics and Motor Drives, and Control and Mechatronics. Additionally, all of the volumes are available as a set.

HTI+ Home Technology Integration All-in-One Exam Guide (All-in-One)

HTI+ Home Technology Integration All-in-One Exam Guide (All-in-One) Review

The most comprehensive on the job resource for professional installers of home automation technology. This book also provides coverage of both the HTI+ and CEDIA Installer Level I certifications.. . Features include:. . �In-depth coverage of home system integration technologies and practices make this book an indispensable working reference. . �100% coverage of all exam objectives for CompTIA�s HTI+ Certification and CEDIA�s Installer Level I exam.. �Includes Expert Discussion and Case Study sidebars, and Note, Tip, Exam Tip, and Caution icons highlighting important text throughout the book. . �CD-ROM includes 3 practice exams � 2 for each of the HTI+ exams and 1 for the CEDIA Installer Level I exam. The CD-ROM also includes a PDF document of CEDIA�s home system planning icons.. �Foreword by Ray Lepper, President of CEDIA..

Securing the Smart Grid: Next Generation Power Grid Security

Securing the Smart Grid: Next Generation Power Grid Security Review

"The first step in securing the Smart Grid is to fully understand the threat landscape. This book provides both a timely and relevant overview of the subject - a must-read for anyone responsible for securing the grid as well as consumers looking to implement the technology!."-- Dr. Patrick Engebretson, Assistant Professor of Computer Security, Dakota State University.

"Easy to read and full of valuable information, this book provides a wide-eyed view of our future and the security challenges we will be facing in our day-to-day lives. Exploring everything from home systems to large-scale power plants, this is a must-read for everyone in our technological society."-- Thomas Wilhelm, ISSMP, CISSP, SCSECA, SCNA, SCSA, IEM, IAM

Smart Grids are the future of energy. By creating networks from power plant to home, utility companies will be able to regulate power consumption making sure that consumers are receiving the amount that is needed, no more or less. While this new use of networking technology and unique applications such as smart meters will help to conserve energy it also opens up a pipeline, that was regulated manually, into the computer world of interconnected networks. The infrastructure that is being built will need to have robust security as an attack on this network could create chaos to tens of thousands of power consumers, stop a utility company in its tracks, or be used in a cyberwar.

Securing the Smart Grid takes a look at grid security today, how it is developing and being deployed into now over 10 million households in the US alone. Direct attacks to smart meters as well as attacks via the networks will be detailed along with suggestions for defense against them. A framework for how security should be implemented throughout this growing system will be included directing security consultants, and system and network architects on how to keep the grid strong against attackers big and small.

Details how old and new hacking techniques can be used against the grid and how to defend against them

Discusses current security initiatives and how they fall short of what is needed

Find out how hackers can use the new infrastructure against itself

Wireless Internet Enterprise Applications: A Wiley Tech Brief

Wireless Internet Enterprise Applications: A Wiley Tech Brief Review

Uncover the latest in wireless data applications and learn how to utilize them for business. As a result of the wireless revolution, data can be sent and received using a wide variety of devices such as laptop PCs, pagers, mobile phones, PDAs, and more. With the increase in wireless communication, corporate technical managers must now rethink their network design. This book will help them understand the latest technologies and how to best utilize them for their business. It provides an overview of wireless technologies, a brief history of wireless communications, a description of the hardware and software solutions, an assessment of the main players (AT&T, Motorola, Qualcomm, etc.) and a look at what communication standards are available (WAP, CDMA, GSM, etc.). Readers will also find examples of different applications and learn where the technology is heading. Both technical and non-technical managers should educate themselves not only in the technology itself but how it is likely to impact the way they do business on a daily basis. Applications will cover both Business-to-Consumer and Business-to-Business, with the WWW continuing to play a key role

Buy Me a Mercedes-Benz

Buy Me a Mercedes-Benz Review

More than the document of a remarkable project: "Buy Me A Mercedes-Benz" shows how various forms of expert knowledge have been combined and interwoven to finally generate an unconventional, breakthrough museum design. Providing insight into the various ideas, experiences and ambitions behind the project, this book allows visitors to take the museum home. Through photographs, diagrams, text, and drawings, this book explains the unique Mercedes museum design model, developed by UN Studio: the digitally programmed, three-dimensional, cross-connected trefoil. Implementing this model has resulted in a building that radically breaks with many of today's architectural conventions, a building that is highly complex, but still maintains a strongly directional structure, which provides many surprising perceptual experiences.

CMS Security Handbook: The Comprehensive Guide for WordPress, Joomla, Drupal, and Plone

CMS Security Handbook: The Comprehensive Guide for WordPress, Joomla, Drupal, and Plone Review

Learn to secure Web sites built on open source CMSs

Web sites built on Joomla!, WordPress, Drupal, or Plone face some unique security threats. If you’re responsible for one of them, this comprehensive security guide, the first of its kind, offers detailed guidance to help you prevent attacks, develop secure CMS-site operations, and restore your site if an attack does occur. You’ll learn a strong, foundational approach to CMS operations and security from an expert in the field.

• More and more Web sites are being built on open source CMSs, making them a popular target, thus making you vulnerable to new forms of attack
• This is the first comprehensive guide focused on securing the most common CMS platforms: Joomla!, WordPress, Drupal, and Plone
• Provides the tools for integrating the Web site into business operations, building a security protocol, and developing a disaster recovery plan
• Covers hosting, installation security issues, hardening servers against attack, establishing a contingency plan, patching processes, log review, hack recovery, wireless considerations, and infosec policy

CMS Security Handbook is an essential reference for anyone responsible for a Web site built on an open source CMS.